Super Bowl Sunday! Millions of people will be tuning in to watch the game, but even more will be tuning in to watch the commercials. But is it the best way to get the advertising with a 30 second spot costing 4 million dollars? Many companies this year have put their commercials out a few days or weeks before kickoff. They figure that they can get more people through the internet or through smaller markets. A story I found on businessweek explains. They say that a company that premiers a commercial during the super bowl will get around 1.3 million views where if they put them out earlier on the internet they get around 9.1 million. Combining this with the money they save from not having to pay 4 million dollars will add up to a very large profit.

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